Hannah Anderson's: October 2013

Thursday, October 17, 2013

Thursday, October 10, 2013

Design Notes- Principals and Elements

Hannah A

Per 2

10/10/13

Notes- Design: The Principals and Elements

What is Design?

- Design elements are the basic units of a visual image

-The principals of design govern the relationships of the elements used and organize the composition as a whole

-All imagery, art, design, and photography alike, are comprised of elements that can be broken down and analyzed. This goes for web design as well

Design Elements-

-space

-line

-color

-shape

-texture

-value

Space can...

exist in two or three dimensions

be positive/negative

refer to foreground and background

Line -

can be organic

it varies

can be an illusion(negative space)

Shape

helps us identify and create “links” in our minds

some can be very geometric, and some can be very organic (triangle vs. circle)

Texture

lines can imply that there is texture

can create depth and draw the eye to a certain place

Value

refers to the difference between light and dark areas

Design Principals-

Unity

-creates a sense of order, a consistency, in size and shape

-Proximity can create a sense of unity, and it can also show a lack of untiy

Variety

-Same type of objects, just different variations

Repetition

-Same image, different colors

Harmony

-what we get when things look like they’re in their place-- “meant to be”

Proximity

-Alignment and spacing is key to effectively displaying information

Proportion

Changes the relations of elements in designs

Functionality- Form or Function?

Does it serve a purpose? Does it have a function?

How well does it communicate?